Yes, get one step closer to customer, connect with them at personal level. Digital marketing has ruled out traditional marketing trends, digital media is so pervasive that ever consumers can be reached out with custom promotional content every single time. Level of nitty gritty turns every campaign a customize content to reach out individual. Long term action runs at back end to deep dive into deliverables at out most level in very short span of time.
Deliverables need right direction before execution of every single campaign. Customer likely to believe even more than you. People get emotional towards brand or company who know them very well and tend to trust communication that are personalized and relevant, make it feel tailored to their requirements and understand priority.